Via The Krazy Coupon Lady | September 1, 2026
The Krazy Coupon Lady polled 3,750 of its app users for its State of Couponing 2026 survey, tracking why, where, and how they use coupons compared with last year. Walmart suppliers funding coupons will want to see where the retailer lands and which frustrations are growing.
Why it matters: This is the original report, with full category and store breakdowns plus methodology. Use it before a promotion review with your buyer.