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Walmart Marketplace can do more than generate online sales. When used intentionally, it becomes a proof engine that helps brands
Michael Lebhar
January 21, 2026
Product discovery on Walmart.com is moving beyond simple keyword search. As Walmart invests in AI-driven shopping experiences, brands need to
Michael Lebhar
January 21, 2026
Launching a new product on Walmart.com without performance history is one of the toughest challenges brands face. Cold start is
Michael Lebhar
January 21, 2026
One of the most important decisions brands make on Walmart has nothing to do with advertising or creative. It is
Michael Lebhar
January 14, 2026
Walmart’s digital and physical businesses are not separate channels. They are connected systems that reinforce each other. Brands that understand
Michael Lebhar
January 11, 2026
Most suppliers and sellers approach Walmart advertising the same way: Sponsored Products, Sponsored Brands, and maybe a premium placement if
Michael Lebhar
January 5, 2026
Nearly 60 percent of new Walmart sellers in 2025 are based in China, but this shift is not a threat
Michael Lebhar
December 8, 2025

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