Creator Content That Moves Units: Using UGC to Drive Velocity and Sell Through at Walmart

Velocity is everything in Walmart’s retail environment—and more suppliers are turning to creator-led video to help move product faster, both in-store and online. From driving foot traffic to lifting PDP conversion rates, UGC (user-generated content) has emerged as one of the most effective tools for increasing sell-through, supporting buyer conversations, and showing up stronger across Walmart Connect and Marketplace.

In this course, Walmart suppliers will learn why creator content consistently outperforms traditional brand ads, how in-store UGC mirrors the shelf experience to boost recall, and what content formats actually drive action. Whether you’re trying to accelerate sell-through, earn more support from buyers, or bridge the gap between retail media and in-aisle discovery, this course provides a practical playbook for using UGC to win at Walmart.

About Elijah Khasabo & Vidovo
Elijah Khasabo is the Co-Founder of Vidovo, a retail content platform helping Walmart suppliers unlock the power of creator-led video to drive conversion, visibility, and sales across Walmart Connect, marketplace listings, and in-store initiatives.

A marketer turned builder, Elijah has spent years navigating the complexities of launching content that performs in the real world—across categories, campaigns, and retail timelines. At Vidovo, he’s focused on giving Walmart-facing teams a plug-and-play solution for scaling high-converting video without creative friction. He brings deep insight into what drives shopper engagement and how smart content helps brands win both online and in the aisle.

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