A live, online panel where some of the country’s top Walmart.com growth specialists, each focused on a different lever, sit down with the sellers placing those bets, to share what they are collectively seeing work and where the smart money is heading into peak season.
The hard part on Walmart.com is no longer finding a way to grow. It is choosing among them.
Onsite search and Sponsored Products. Offsite social on Meta, with TikTok close behind. Connected TV through Vizio. Walmart’s own DSP, plus first-party audiences that now flow into the outside platforms you already buy on. And shoppers, or the AI agents shopping on their behalf, forming intent inside ChatGPT or Gemini long before they ever open the Walmart app. Every one of these is a real growth lever, and no team has the time, the budget, or the attention to pull all of them.
So the sellers pulling ahead have stopped trying to do everything. They place their bets instead, putting scarce dollars and hours behind the levers moving growth right now, watching a few more, and leaving the rest alone until the math changes.
And the ground keeps shifting under them. Walmart Connect is now one of the fastest-growing parts of Walmart’s entire business, and in the first quarter of its 2027 fiscal year, marketplace sellers grew their ad spend more than 50%, faster than the ad business overall. Sparky is answering shoppers inside ChatGPT and Gemini. Marty is turning campaign management into a conversation. The bar for proving growth has moved from “what was my ROAS” to “what sales did I cause.” The levers are multiplying faster than the playbooks, and the sellers who know where to bet are pulling ahead of the ones spreading themselves thin.
The real challenge is sorting the few bets worth making from everything else competing for your attention.
This is a working session, not a webinar to half-watch later. Each specialist on the panel works a different lever, and together they cover more of Walmart.com growth than any one firm can alone. They share what they are seeing work across their clients, what is falling flat, and where the smart money is moving next. Sellers on the panel bring the operator’s view, what is actually working in their business right now. Time is set aside for your questions.
Growth Engine is about:
- Where the field is betting, across every specialty at once: a candid read on where real dollars and effort are going right now. No single seller sees the whole board, and no single firm does either, because no one works every lever. Each goes deep on the lever they work, so the picture they assemble together is one you could not get from any single source. You walk away with a clear sense of where to put your next dollar and your next hour, instead of a list of everything you could try.
- The discovery shift you cannot afford to miss, getting found by shoppers and their agents: discovery is no longer the Walmart.com search bar alone. It now runs through generative engine optimization, retail media across onsite, social, connected TV, and the open web, and AI assistants like Sparky that surface products inside ChatGPT and Gemini. We cover what it takes to get found across all of it, and why the listing work that wins on Walmart.com increasingly wins everywhere the agent looks.
- Proving it worked, incrementality over vanity metrics: a growth bet only counts if you can show it caused something. We cover the measurement bar merchants and finance teams now expect, the difference between the sales you caused and the demand you would have captured anyway, and how to walk into a review with proof instead of a ROAS screenshot.
- The next bet already forming, becoming the product the agent keeps choosing: getting discovered by an AI agent once is quickly becoming table stakes. Becoming its default pick is the bet the sharpest teams are starting to place. We close with a short look at where this goes next.
You will leave knowing where to place your next dollar and hour, what to keep an eye on, and what to stop spending on altogether.
This session is built for Walmart Marketplace sellers, and for the 1P brands building their move into 3P.
This session is intentionally different. It is education-forward and conversation-driven, led by the specialists closest to the problem. The aim is to help you see what the teams playing to win are doing, compare notes, and leave with sharper thinking and a clearer path forward.
No vendor pitches. No growth-hacking hype. Just an honest read on where to bet to grow your business and Win With Walmart.
What to Expect
A Moderated Panel of Specialists and Sellers: Some of the country’s top Walmart.com growth specialists, each focused on a different lever, joined by sellers placing those bets in their own business, compare what they are seeing across their clients and businesses, moderated and pressed for specifics, then opening the floor to your questions.
A Curated Resource Center: Every attendee gets a curated resource page mapped to the topics covered, with direct links to the expert profiles, solution providers, and on-demand Solution Spotlights that can help you bridge each gap the session surfaces. The teaching happens live, and the resources are yours to act on whenever you are ready.
Live Q&A: Bring the question your team is wrestling with. This is the part you cannot get from a recording.
The Replay: Register and we will send you the recording, whether or not you can join live. It is yours to keep and share with your team.
The sellers placing the right bets right now will not be explaining their growth a year from now. They will be compounding it. If you want to see where they are putting their chips, and place a few of your own, this is the session.
Interested in Reaching This Audience?
Our in-person and virtual events give solution providers a place to introduce their teams and capabilities to a community with thousands of suppliers and sellers looking for answers to questions and solutions to problems. Contact us for sponsorship information.
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