Join us for a conversation with the teams and technologies behind one of the biggest shifts happening inside the Walmart supplier community right now: how retail content is getting made, deployed, and measured.
A four-person team inside one of the largest CPGs on earth now runs e-commerce creative for twenty-three brands. No agencies. No bottlenecks. No compromise on output. Just a fundamentally different content engine.
That team is not alone. Across the Walmart supplier ecosystem, digital twins are replacing photo shoots, AI is scoring creative before it ever goes live, retailer-ready assets are being built in minutes instead of weeks, and immersive experiences are reaching the right Walmart shopper before they ever enter the store. A new content stack is coming together. Not in theory, but in production, at scale, right now. The gap between the teams building it and the teams watching is widening every month.
And Walmart itself is moving fast. Sparky now runs ads. Marty is turning campaign management into a conversation. Vizio is a bookable CTV surface inside Walmart Connect. And in early beta, Walmart’s own Automated Creative Generation tool cut median creative production time inside the Ad Center by 80%. The traditional production model was not built for any of this. The teams pulling ahead have stopped trying to make it work.
This is the conversation about what’s replacing the old content model, and what a high-performing Walmart supplier team actually looks like in 2026.
This is not a presentation. It is a panel-style conversation with time set aside for audience Q&A, so you can listen, take notes, and jump in with questions if you would like. Solution providers will be on hand to show you the tools up close, so you can see the work behind the conversation and ask how it was built.
The AI Content Playbook is about:
- The workflow being replaced, not the tools being added: why the old model (brief-concept-revise-approve-produce, handoffs, agency cycles, manual compliance checks) cannot be patched into an environment where Walmart itself is an AI content producer, and what a high-performing supplier team is building in its place.
- How you know it actually worked: the AI claims arriving in your inbox every week are not all built the same way. We look at what a real number looks like next to its own footnote, what a case has to contain before anyone outside your team believes it, and where teams fool themselves into thinking they have proof.
- The story a merchant actually wants to hear: what a credible retail content strategy looks like in a 2026 line review, and how to walk in with one that reflects Walmart Connect’s full surface set, the rise of content-to-commerce on Vizio, and the AI-mediated discovery environment your shoppers are already using.
You will leave knowing what your team should build, what it should buy, and what it should stop doing altogether.
This is the next Supplier Community EXCHANGE! event in Northwest Arkansas, part of a growing series.
EXCHANGE! events are intentionally different. These meetups are education-forward and conversation-driven, designed to help you learn from the people and teams playing to win in the Walmart ecosystem, compare notes with peers, and walk away with sharper thinking and a clearer path forward.
Real conversations about what it takes to rebuild your content engine and Win With Walmart.
What to Expect
Panel Discussion and Audience-Driven Conversation: Brand and technology leaders, several of whom built this work from inside the agency world, sharing what they have built, what they have learned, and where they are investing next, then opening the floor to an honest discussion shaped by your questions.
Peer Exchange: Structured conversation with others across the Walmart supplier community to compare where you are, what you are trying, and what is actually worth paying attention to as AI reshapes retail content.
Meaningful Networking: Dedicated time to connect, make introductions, and explore collaboration opportunities in a welcoming environment.
Solutions Up Close: A curated set of solution providers will be set up around the room, ready to show you what they have built. See the tools from the conversation in person, and ask the people who made them how it works. Show, do not sell. You are here to look and learn, not to get sold.
Food and Drinks: Complimentary breakfast will be provided. (Interested in sampling your products? Contact us!)
The suppliers building this playbook now won’t be talking about it publicly in six months. They’ll be using it as a competitive weapon. If you want to see what they’re building, and build some of it yourself, this is the room.
Interested in Reaching This Audience?
Our in-person and virtual events give solution providers a place to introduce their teams and capabilities to a community with thousands of suppliers and sellers looking for answers to questions and solutions to problems. Contact us for sponsorship information.
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