Fixing the Review Gap: How Open Syndication Is Powering Growth on Walmart.com
Many brands are losing conversions without realizing it because their product reviews are not showing up where shoppers are making decisions.
In this episode, Ryan King, CEO of BlueRyse, talks with David Rapps, Founder and CEO of Wholescale and ReviewHub, about how open review syndication is helping brands close the “review gap,” build shopper trust, and drive sales across Walmart.com and other major marketplaces.
They discuss what is broken with legacy syndication systems, why this matters for Walmart suppliers, and how Walmart’s partnership with ReviewHub is opening new doors for authentic and affordable review syndication.
What You’ll Learn
- Why limited review visibility is hurting conversions on Walmart.com
- How open syndication helps brands of all sizes compete effectively
- What Walmart’s partnership with ReviewHub means for 1P and 3P suppliers
- How Wholescale’s QR technology helps collect real, compliant reviews at scale
- Practical steps to audit your current review strategy and strengthen your digital shelf presence
About Ryan King
Ryan King is the CEO of BlueRyse, bringing 8 years of experience in digital marketplaces to help brands grow on Walmart.com. Based in Austin, Ryan focuses on simplifying online retail and developing practical strategies that improve visibility, conversion, and performance. Through targeted consulting, he supports both native eCommerce and retail brands in navigating Walmart’s platform with clarity and confidence.
Learn more: https://bluerise.com
About David Rapps
David Rapps is the Founder and CEO of Wholescale, a technology company focused on restoring trust in modern commerce by enabling retailers, marketplaces, and brands to collect and distribute authentic ratings and reviews. He also leads ReviewHub, Wholescale’s syndication platform known as the “Zapier of review syndication,” which connects verified reviews to retail destinations like Walmart.
Previously, David served as CEO of Calego International, where he helped evolve the iFLY brand into Walmart’s top-rated luggage brand and earned Walmart’s Supplier of the Year Award in 2018. His mission is to make review syndication open, affordable, and accessible for every brand.
Learn more:
https://wholescale.com
https://reviewhub.app
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