Live workshop: Wednesday, October 14 · 10:00am – 12:00pm CT
Reserve your team's seat, $300Know which Walmart ads created sales and which only took credit.
Most retail media reporting can't tell you whether a campaign created demand or captured demand you already had.
Two hours on how to tell the difference, using data your organization already owns.
Wednesday, October 14, 202610:00am to 12:00pm CT · Live online
- Bring your whole team on one pass
- Live Q&A, anonymous if you prefer
- Direct access to Christina after the session
- Recording available for 48 hours after class
If any of this sounds familiar
You don't have a reporting problem. You have a decision-confidence problem.
When a platform says a campaign drove sales, it can be tempting to treat that number as proof. But a sale occurring after an ad is not the same thing as a sale caused by an ad.
"Our ROAS looks great, so why are we still unsure where to put the next dollar?"
"How do we know whether branded demand is making our campaigns look better than they are?"
"What would have happened if the shopper never saw our ad?"
"How do we challenge platform reporting without losing the plot?"
"The question isn't whether a sale followed the ad. The question is whether the ad caused it."
The core idea this workshop makes practical.
WHAT YOU'LL LEAVE WITH
Not more reports. A better way to interpret the reports you already have.
This is a working session for teams who want to move from "the platform says so" to a clearer, more defensible measurement conversation.
A practical mental model
Understand attribution, incrementality, and why the difference changes budget decisions.
Questions for your next review
Know what to ask your agency, internal team, and platform partners before acting on a ROAS number.
A campaign evaluation lens
Identify signals that suggest a result is incremental versus simply captured demand.
Confidence for the room
Explain the tradeoffs in plain language when leadership asks whether spend is working.
Bring a real campaign
Have a campaign whose reported return never matched what the business felt? Bring it. During the live Q&A, Christina works real campaigns attendees bring in, walking through what the number is telling you and what it isn't.
- What the platform reported
- Whether it was capturing demand or creating it
- What your own POS data says
- Where the platform's defaults worked against you
In two hours, you'll learn how to stop taking the report at face value.
A working conversation about knowing what your retail media spend is actually doing, not just what it's reporting.
Where retail media fits in your total Walmart investment
Alongside trade, data, and the cost of compliance, and why it can't be judged on its own.
How Connect measurement is built
What it can see, and what it structurally cannot. Attribution against incrementality, in plain terms.
Branded and non-branded search
Why a strong return can be an expensive way to buy customers you already had.
What your own POS data tells you
How to establish a baseline against a campaign window without buying anything.
Reading a campaign like an insider
Where platform defaults quietly work against you.
Streaming, display, and build vs. bring someone in
How to compare newer surfaces against search, and whether this capability belongs inside your company.
This workshop is for you if…
You're investing serious money in Walmart Connect, and need a clearer view of what it is actually returning.
- You're spending six figures or more and need a clearer view of what that investment is actually returning.
- You can see reported ROAS, but can't confidently explain what it means for the next budget decision.
- You suspect some reported sales would have happened even without the ad spend.
- You don't have an in-house measurement team to pressure-test the numbers.
- Your agency may be doing good work, but you need an independent framework for asking sharper questions about performance.
Learn from someone who has been on both sides of the Walmart media equation.
Christina Johnson
Founder & CEO, Advisar.
Christina spent years working inside Walmart Connect, helping shape how Walmart's retail media business operated.
Today, she advises suppliers on how to evaluate and improve their Walmart media strategies.
You're not learning this from someone who simply reads the reports. You're learning from someone who helped build the system behind them.
In 2025, she founded Advisar.
Questions, answered.
How many people can attend on one pass?
As many as you want. One registration, one screen, unlimited people in the room. Teams of one are welcome too.
Will there be a recording?
Yes. Every registration includes access to the recording for 48 hours after the class. It is not available to download or keep past that window.
Do I need to prepare anything?
No. But you'll get more out of it if you bring a real campaign report, a number that never matched what the business felt, or a question your team has been sitting with.
We already work with an agency on our campaigns. Is this still useful?
Yes, and arguably more so. Your agency is paid on the spend. Christina isn't. This session is about the question your agency has no incentive to help you answer.
Do we need Walmart Connect data pulled before the session?
No. Having a recent campaign report open helps, but it isn't required.
Does this apply if we're not spending much on Walmart Connect yet?
Limited application. This is built for suppliers already spending six figures or more, where attribution and incrementality genuinely diverge.
Email us at: Connect@WinningWithWalmart.com
Winning With Walmart is an independent platform and is not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.
©2026 Winning With Walmart. All Rights Reserved.
Live workshop: Wednesday, October 14 · 10:00am – 12:00pm CT
Reserve your team's seat, $300Know which Walmart ads created sales and which only took credit.
Most retail media reporting can't tell you whether a campaign created demand or captured demand you already had.
Two hours on how to tell the difference, using data your organization already owns.
Wednesday, October 14, 202610:00am to 12:00pm CT · Live online
- Bring your whole team on one pass
- Live Q&A, anonymous if you prefer
- Direct access to Christina after the session
- Recording available for 48 hours after class
If any of this sounds familiar
You don't have a reporting problem. You have a decision-confidence problem.
When a platform says a campaign drove sales, it can be tempting to treat that number as proof. But a sale occurring after an ad is not the same thing as a sale caused by an ad.
"Our ROAS looks great, so why are we still unsure where to put the next dollar?"
"How do we know whether branded demand is making our campaigns look better than they are?"
"What would have happened if the shopper never saw our ad?"
"How do we challenge platform reporting without losing the plot?"
"The question isn't whether a sale followed the ad. The question is whether the ad caused it."
The core idea this workshop makes practical.
WHAT YOU'LL LEAVE WITH
Not more reports. A better way to interpret the reports you already have.
This is a working session for teams who want to move from "the platform says so" to a clearer, more defensible measurement conversation.
A practical mental model
Understand attribution, incrementality, and why the difference changes budget decisions.
Questions for your next review
Know what to ask your agency, internal team, and platform partners before acting on a ROAS number.
A campaign evaluation lens
Identify signals that suggest a result is incremental versus simply captured demand.
Confidence for the room
Explain the tradeoffs in plain language when leadership asks whether spend is working.
Bring a real campaign
Have a campaign whose reported return never matched what the business felt? Bring it. During the live Q&A, Christina works real campaigns attendees bring in, walking through what the number is telling you and what it isn't.
- What the platform reported
- Whether it was capturing demand or creating it
- What your own POS data says
- Where the platform's defaults worked against you
In two hours, you'll learn how to stop taking the report at face value.
A working conversation about knowing what your retail media spend is actually doing, not just what it's reporting.
Where retail media fits in your total Walmart investment
Alongside trade, data, and the cost of compliance, and why it can't be judged on its own.
How Connect measurement is built
What it can see, and what it structurally cannot. Attribution against incrementality, in plain terms.
Branded and non-branded search
Why a strong return can be an expensive way to buy customers you already had.
What your own POS data tells you
How to establish a baseline against a campaign window without buying anything.
Reading a campaign like an insider
Where platform defaults quietly work against you.
Streaming, display, and build vs. bring someone in
How to compare newer surfaces against search, and whether this capability belongs inside your company.
This workshop is for you if…
You're investing serious money in Walmart Connect, and need a clearer view of what it is actually returning.
- You're spending six figures or more and need a clearer view of what that investment is actually returning.
- You can see reported ROAS, but can't confidently explain what it means for the next budget decision.
- You suspect some reported sales would have happened even without the ad spend.
- You don't have an in-house measurement team to pressure-test the numbers.
- Your agency may be doing good work, but you need an independent framework for asking sharper questions about performance.
Learn from someone who has been on both sides of the Walmart media equation.
Christina Johnson
Founder & CEO, Advisar.
Christina spent years working inside Walmart Connect, helping shape how Walmart's retail media business operated.
Today, she advises suppliers on how to evaluate and improve their Walmart media strategies.
You're not learning this from someone who simply reads the reports. You're learning from someone who helped build the system behind them.
In 2025, she founded Advisar.
Questions, answered.
How many people can attend on one pass?
As many as you want. One registration, one screen, unlimited people in the room. Teams of one are welcome too.
Will there be a recording?
Yes. Every registration includes access to the recording for 48 hours after the class. It is not available to download or keep past that window.
Do I need to prepare anything?
No. But you'll get more out of it if you bring a real campaign report, a number that never matched what the business felt, or a question your team has been sitting with.
We already work with an agency on our campaigns. Is this still useful?
Yes, and arguably more so. Your agency is paid on the spend. Christina isn't. This session is about the question your agency has no incentive to help you answer.
Do we need Walmart Connect data pulled before the session?
No. Having a recent campaign report open helps, but it isn't required.
Does this apply if we're not spending much on Walmart Connect yet?
Limited application. This is built for suppliers already spending six figures or more, where attribution and incrementality genuinely diverge.
Email us at: Connect@WinningWithWalmart.com
Winning With Walmart is an independent platform and is not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.
©2026 Winning With Walmart. All Rights Reserved.
Live workshop: Wednesday, October 14 · 10:00am – 12:00pm CT
Reserve your team's seat, $300Know which Walmart ads created sales and which only took credit.
Most retail media reporting can't tell you whether a campaign created demand or captured demand you already had.
Two hours on how to tell the difference, using data your organization already owns.
Wednesday, October 14, 202610:00am to 12:00pm CT · Live online
- Bring your whole team on one pass
- Live Q&A, anonymous if you prefer
- Direct access to Christina after the session
- Recording available for 48 hours after class
If any of this sounds familiar
You don't have a reporting problem. You have a decision-confidence problem.
When a platform says a campaign drove sales, it can be tempting to treat that number as proof. But a sale occurring after an ad is not the same thing as a sale caused by an ad.
"Our ROAS looks great, so why are we still unsure where to put the next dollar?"
"How do we know whether branded demand is making our campaigns look better than they are?"
"What would have happened if the shopper never saw our ad?"
"How do we challenge platform reporting without losing the plot?"
"The question isn't whether a sale followed the ad. The question is whether the ad caused it."
The core idea this workshop makes practical.
WHAT YOU'LL LEAVE WITH
Not more reports. A better way to interpret the reports you already have.
This is a working session for teams who want to move from "the platform says so" to a clearer, more defensible measurement conversation.
A practical mental model
Understand attribution, incrementality, and why the difference changes budget decisions.
Questions for your next review
Know what to ask your agency, internal team, and platform partners before acting on a ROAS number.
A campaign evaluation lens
Identify signals that suggest a result is incremental versus simply captured demand.
Confidence for the room
Explain the tradeoffs in plain language when leadership asks whether spend is working.
Bring a real campaign
Have a campaign whose reported return never matched what the business felt? Bring it. During the live Q&A, Christina works real campaigns attendees bring in, walking through what the number is telling you and what it isn't.
- What the platform reported
- Whether it was capturing demand or creating it
- What your own POS data says
- Where the platform's defaults worked against you
In two hours, you'll learn how to stop taking the report at face value.
A working conversation about knowing what your retail media spend is actually doing, not just what it's reporting.
Where retail media fits in your total Walmart investment
Alongside trade, data, and the cost of compliance, and why it can't be judged on its own.
How Connect measurement is built
What it can see, and what it structurally cannot. Attribution against incrementality, in plain terms.
Branded and non-branded search
Why a strong return can be an expensive way to buy customers you already had.
What your own POS data tells you
How to establish a baseline against a campaign window without buying anything.
Reading a campaign like an insider
Where platform defaults quietly work against you.
Streaming, display, and build vs. bring someone in
How to compare newer surfaces against search, and whether this capability belongs inside your company.
This workshop is for you if…
You're investing serious money in Walmart Connect, and need a clearer view of what it is actually returning.
- You're spending six figures or more and need a clearer view of what that investment is actually returning.
- You can see reported ROAS, but can't confidently explain what it means for the next budget decision.
- You suspect some reported sales would have happened even without the ad spend.
- You don't have an in-house measurement team to pressure-test the numbers.
- Your agency may be doing good work, but you need an independent framework for asking sharper questions about performance.
Learn from someone who has been on both sides of the Walmart media equation.
Christina Johnson
Founder & CEO, Advisar.
Christina spent years working inside Walmart Connect, helping shape how Walmart's retail media business operated.
Today, she advises suppliers on how to evaluate and improve their Walmart media strategies.
You're not learning this from someone who simply reads the reports. You're learning from someone who helped build the system behind them.
In 2025, she founded Advisar.
Questions, answered.
How many people can attend on one pass?
As many as you want. One registration, one screen, unlimited people in the room. Teams of one are welcome too.
Will there be a recording?
Yes. Every registration includes access to the recording for 48 hours after the class. It is not available to download or keep past that window.
Do I need to prepare anything?
No. But you'll get more out of it if you bring a real campaign report, a number that never matched what the business felt, or a question your team has been sitting with.
We already work with an agency on our campaigns. Is this still useful?
Yes, and arguably more so. Your agency is paid on the spend. Christina isn't. This session is about the question your agency has no incentive to help you answer.
Do we need Walmart Connect data pulled before the session?
No. Having a recent campaign report open helps, but it isn't required.
Does this apply if we're not spending much on Walmart Connect yet?
Limited application. This is built for suppliers already spending six figures or more, where attribution and incrementality genuinely diverge.
Email us at: Connect@WinningWithWalmart.com
Winning With Walmart is an independent platform and is not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.
©2026 Winning With Walmart. All Rights Reserved.