Growth Engine ’26: Where Walmart’s Top Sellers Are Placing Their Bets Right Now (August 6, 2026)

There have never been more ways to grow on Walmart.com, and no supplier team has the budget or the hours for all of them. The hard part stopped being how to grow. The hard part is choosing.

Robby Asbery, Director of Business Development at CoreTrex, moderates a Winning With Walmart panel with three people who make that call with real money on the line: Dan Meyer (Head of Brands, Bonkers Toys), Ian Shell (Senior Manager, eCommerce, Bayer), and Matt Adams (Chief Operating Officer, High Impact Analytics). One of them can fund a bet on a Tuesday and know by Christmas. One has to build a case that survives a very large building. One gets called in afterward to say whether any of it can be proven.

They do not agree on much, including the metric most of this industry runs on.

In this conversation, you’ll learn:

• Why one of them refuses to lead with ROAS, and the number he says can look great while you sell almost nothing
• What kills a retail media proposal inside a large CPG before anyone reads the second slide, and the one thing that gets it to yes fastest
• Which discovery surface is getting far more attention than it has earned right now
• What a shopper buying towels asked for instead of thread count, and why it should change -your product page this week
• The three legs of the digital shelf, and why funding two of them is how money goes in and never comes back out
• What happened when a creator launch outran the fulfillment network, and what the team does differently now
• Why Walmart’s shift to last-click attribution is a problem for anyone funding DSP
• The one question to ask before you change anything on your listings ahead of Q4

Rather than treating growth as a question of which lever is hot, this conversation reframes it as a question of how your organization decides and what it accepts as proof.

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