How Challenger Brands Are Disrupting Categories & Taking Share
Matt Fifer welcomes Allisha Watkins, Founder & CEO of Paradox, for a conversation about how her team is helping challenger brands disrupt categories and take share.
You’ll Learn::
- Why smaller, entrepreneurial brands are driving innovation and growth.
- The advantages and challenges faced by startups in the consumer packaged goods (CPG) space.
- How advancements in e-commerce, technology, and consumer preferences have transformed the retail market.
- Practical insights on scaling, building trust, and crafting meaningful connections with audiences.
Alissa also highlights standout brands like Dollar Shave Club, and Warby Parker, revealing what sets them apart in today’s crowded marketplace.
Whether you’re a startup founder, marketer, or retail enthusiast, this episode offers valuable takeaways for navigating the ever-changing world of retail.
About Paradox
Paradox is a retail marketing agency. We help brands sell more by removing guesswork through tailored, award-winning marketing techniques.
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