Alex Kent Verified listing

Alex Kent is the Founder & CEO of Hatchery, a brand accelerator built to help suppliers achieve rapid, measurable success within the Walmart and Sam’s Club ecosystem. He leads a team of strategic thinkers and seasoned operators who specialize in aligning brand, merchant, and retailer priorities across item setup and maintenance, OTIF supply chain management, optimized packaging and merchandising, and integrated digital execution. Through Hatch+™ and HatchDigital™, Alex has developed a cohesive approach that supports wholesale performance while strengthening brands’ presence across Walmart.com and complementary marketplaces.

Alex’s leadership at Hatchery is informed by extensive experience in executive and operational roles across multiple industries. He has served as CEO at Arena and Vice President of Operations at Happy Egg. Earlier in his career, he transformed the egg processing division at Noble Foods Ltd from substantial losses to profitability within six months, led a multimillion-pound storage and logistics consolidation project, and implemented a Physical Commodities Trading system at a global investment bank. He also serves as Founder & CEO of Local Collective and President of immy.

Alex holds a Master of Science in Financial Analysis and Fund Management from the University of Exeter and a Bachelor of Science in Economics from Aberystwyth University.