bBIG Communications Verified listing

bBIG Communications is an award-winning media agency dedicated to helping brands authentically connect with U.S. service members, veterans, and their families. They communicate and engage with millions of military consumers every month through cultivated warm market communities, finding the sweet spot between your brand benefits and the needs of the military consumer. bBIG delivers fully integrated campaigns with their proprietary ALL CHANNELS ON® approach, covering digital, social, print, influencer, in-store, and experiential touchpoints.

What truly sets bBIG apart are their exclusive content platforms MyMilitarySavings.com and MyMilitaryLifestyle.com. Through these platforms, bBIG gives brands direct access to fully-engaged military households, driving measurable awareness, engagement, and purchase intent. From targeted coupon programs and email campaigns to influencer storytelling and branded lifestyle content, bBIG’s solutions span the entire journey from awareness to purchase.

Why Walmart Suppliers Work With bBIG

Access to an Overlooked Market – Direct reach into the military channel, including 300,000+ opted-in members, 1.2 million email subscribers, and 300,000+ social followers.

Incremental Growth Beyond Walmart Stores – Campaigns that build brand equity and generate sales in commissaries, exchanges, and on-base retail, while reinforcing shopper loyalty that carries into Walmart trips.

Trusted by Leading CPGs – Proven partnerships with brands like Nestlé Purina, New Balance, Red Bull, Procter & Gamble, and Coca-Cola, many of which also have major Walmart businesses.

Authentic Military Storytelling – Military shopper influencers and contributors deliver credible, relatable content that builds trust with this community.

Award-Winning Performance – Industry recognition including a 2024 Horizon Interactive Silver Award and 2025 Chief Marketer Agency of the Year.

For Walmart suppliers looking to expand household penetration, drive category growth, and build stronger relationships with a high-value shopper base, bBIG Communications offers the expertise, platforms, and reach to make the military channel an engine for incremental success.