Buster Arnwine Verified listing

From his strategic post in Bentonville, Arkansas, Buster Arnwine, a CPG executive with over two decades at global CPG giants, isn't just experienced—he's a proven winner with all the biggest retailers, known for architecting best-in-class go-to-market (GTM) roadmaps that drive substantial net revenue. His palpable passion and deep expertise in omnichannel sales leadership, eCommerce acceleration, 4P optimization, and commercial strategy are now the driving force behind Fusion Retail Group, where he is CEO and Managing Partner.

Is your emerging brand fighting for market share and category growth against established Goliaths, constrained by outdated broker and agency models? Buster, through Fusion, has rewritten the playbook for how brands get onto and achieve sustained growth on shelves and screens. This progressive brokerage provides direct access to premier GTM activation, robust sales coverage, shopper marketing insights, and integrated commercial capabilities via an innovative fractional team. This means no heavy upfront costs and no rigid retainers, only a unique revenue-weighted model: Fusion, guided by Buster's vision, only succeeds when your brand hits its top-line and bottom-line targets.

Experience leadership laser-focused on P&L outcomes and a high bias for execution speed. Buster ensures your strategies drive rapid velocity and profitable growth. His hands-on expertise—from optimizing your commercial flywheel and ensuring healthy P&Ls to leading deep retailer partnership and building elite commercial teams—guarantees meticulous execution in today's demanding screen-first and shelf-smart landscape. With Buster and the Fusion team, you gain more than consulting; you secure an agile executive bench committed to delivering decisive market penetration and revenue success for your brand, across all routes to market.