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    Chris Bedford Verified listing Verified listing

    Chief Operations Officer, Pathformance

    Description

    Chris Bedford is the Chief Operations Officer at Pathformance and a key architect behind the technology platform helping Walmart suppliers prove and improve their retail media performance. Since 2020, he has led the operational shift that enabled Pathformance to move from services to software—culminating in the launch of PathX, a platform built for modern CPG and omnichannel retail.

    Chris’s expertise in digital marketing, audience targeting, and commerce data integration allows him to streamline complex measurement processes for high-stakes environments like Walmart. His work empowers suppliers to validate sales lift from Walmart Connect, align media with promotions and digital shelf performance, and ultimately justify every dollar of investment.

    With over 400 brands and 29 AdTech partners leveraging Pathformance’s unified platform across 86 retailers, Chris continues to champion the tools and infrastructure that give Walmart suppliers the visibility, accountability, and confidence to grow.

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