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Christina spent more than ten years at Walmart in marketing and retail media, running hundreds of millions of dollars in campaigns and helping build the business that became Walmart Connect.

She was most recently Chief of Staff to the General Manager of Walmart Connect, and before that Chief of Staff to Walmart’s Chief Customer Officer, working on customer strategy, Walmart+, and enterprise data.

She later advised retail media networks on how they sell, measure, and serve advertisers. She founded Advisar in 2025.

She helped build the thing selling you the ads. She does not sell media, run campaigns, or take commissions.

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