David Feinleib Verified listing

David Feinleib is Founder and CEO of It'sRapid, where he helps Walmart suppliers and other major retail brands produce retailer-ready content at scale across PDPs, retail media, sell sheets, and every format the digital shelf demands.

David built It'sRapid out of a problem he watched up close. As founder and CEO of Content Analytics, one of the leading e-commerce analytics and product information management platforms of its era, he saw even the largest, best-resourced CPG companies struggle to keep pace with content demand across retail channels. When a major CPG executive challenged him to build software that could scale content creation without sacrificing brand compliance, It'sRapid was born. Content Analytics was acquired by Syndigo in 2019.

The platform has delivered results at scale, including more than 50,000 hours saved annually for enterprise clients like Kids2, by replacing the slow, manual, agency-dependent processes most supplier teams still rely on. His partnerships with Walmart Connect, Salsify, and other digital shelf ecosystem leaders reflect a deliberate approach to building infrastructure that works within how suppliers already operate.

David also hosts Beyond the Shelf, a weekly podcast featuring VP-level and above leaders from companies like PepsiCo, Mondelēz, and Walmart. Earlier in his career he led product management at Microsoft and was an investor at Mohr Davidow Ventures. He holds a BA from Cornell University and an MBA from Stanford Graduate School of Business, and is the author of three books including Bricks to Clicks.