Elizabeth Johnson Verified listing

As CEO of Pathformance, Elizabeth Johnson is leading the charge in helping Walmart suppliers and retail marketers unlock the full value of their media investments. With a platform purpose-built for omnichannel retail and rooted in patented technology, Elizabeth has positioned Pathformance as the go-to measurement partner for brands navigating the complex world of Walmart Connect and other retail media networks.

Elizabeth’s leadership has been instrumental in unifying fragmented marketing efforts across more than 500 CPG brands, providing them with a single source of truth to track real-time sales lift, measure campaign impact, and tie media back to revenue. Her background as both a brand marketer and agency leader gives her a deep understanding of what Walmart suppliers need: clarity, accountability, and confidence that every dollar spent is driving real outcomes.

Pathformance’s measurable impact includes more than 24 billion impressions and $215 million in media budgets tracked to date—making it a critical partner for suppliers looking to justify spend, improve activation, and integrate media with promotions, pricing, and digital shelf performance.

Elizabeth has been recognized for her innovation and influence with awards from AdExchanger, Path to Purchase, and Inc. 5000, among others. Under her leadership, Pathformance is giving Walmart suppliers the tools they need to move beyond reporting—and into performance-driven growth.