Emily Reeves Verified listing

Emily Reeves has worked both sides of the supplier cash cycle. Today she structures the debt financing facilities and purchase order solutions behind Bridge's program for Walmart and Sam's Club suppliers, the capital that funds production before a single case ships. Before that, she spent more than four years at C2FO, the platform that powers the Walmart Early Payment Program, on the side of the cycle that accelerates cash after delivery and invoicing. She has seen the full distance between PO and payment from both ends.

Her career in commercial lending maps almost perfectly onto the landscape a growing CPG brand has to navigate. She started in sales leadership at Paragon Financial Group, learning the factoring business and watching up close how operators of every size get capital in the door. At C2FO she rose to Senior Capital Advisor, going deep on supply chain finance for consumer brands during the same years Walmart and Sam's Club were expanding their early payment program on the C2FO platform. By the time she joined Bridge as Vice President of Capital Solutions in 2024, she had worked factoring, asset-based lending, and supply chain finance, nearly every corner of the working capital world a Walmart supplier will ever encounter.

That range is what her work at Bridge draws on. The program she helps deliver funds up to 100 percent of approved COGS on confirmed Walmart and Sam's Club purchase orders, with underwriting built around the order and the fulfillment plan, and repayment aligned to when Walmart pays. One of Bridge's core messages runs through her work with suppliers: engage before the PO arrives, not after it is late, because the brands that start the conversation early turn a capital crisis into a manageable process with a clear path to funded.

For a founder holding a confirmed Walmart order and a production bill that outweighs the cash on hand, or a CFO deciding whether equity proceeds should fund a production run, Emily is the right first call. She works directly with brand founders, Walmart suppliers, and scaling operators to find the capital structure that fits the next move, not just the current one, and she brings an evident enthusiasm for helping CPG owners make sense of a lending landscape that was never designed with them in mind.