Description
GenesisX is an AI Creative Studio that closes the gap between brand strategy and media activation. Most Walmart suppliers have strong agency partners and solid media plans. What they lack is the content infrastructure to feed those plans in real time. That mismatch is where relevance and market share get lost.
The GenesisX production system takes a single brand idea and transforms it into hundreds of tailored, channel-ready creative versions, activating across Walmart Connect, CTV, social, programmatic, and in-store formats. Brands keep their existing agency relationships intact. GenesisX removes the production bottlenecks slowing them down, reducing costs by 60% and accelerating launch timelines by 10X.
At the center of the platform is APP>LESS, the award-winning mobile mini-site that reaches the exact Walmart shopper most likely to buy, before they enter the store, at the moment of decision, and through post-visit retargeting. Powered by 1,800+ real-time data signals. No app download required. Real human engagement, not inflated impressions.
Design is included at one price. With 3,000 campaigns delivered, a 4X average ROAS, and clients including P&G, Pepsi, Coca-Cola, Kraft Heinz, and Walmart itself, GenesisX gives every Walmart supplier access to the creative infrastructure the world's most powerful brands already rely on.
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