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Heather Wheeler is the Co-Founder and Co-CEO of The Krazy Coupon Lady (KCL), a retail media partner purpose-built to help CPG brands succeed at Walmart. Her entrepreneurial journey began with a bold personal mission—eliminate her family’s $85,000 in debt using coupons and a teacher’s income. That mission ignited a movement. Today, KCL connects millions of Walmart shoppers with the deals, discounts, and product recommendations they trust most.
With more than 265 million annual engagements, KCL is uniquely positioned to influence purchase decisions across the Walmart ecosystem. Heather and her team deliver savings-focused content and Walmart-specific offers across mobile, app, email, and social—driving both in-store foot traffic and digital conversion. Whether it’s amplifying a rollback, launching a seasonal campaign, or promoting an exclusive Walmart SKU, KCL programs are built to convert.
KCL’s partners benefit from measurable lift in traffic, cart adds, and sales, supported by shopper feedback, first-party insights, and SEO-optimized visibility. Heather’s leadership and vision continue to fuel KCL’s success as a high-impact, high-trust solution for brands looking to win with the Walmart shopper.
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