Intent AI Verified listing

Next Generation Category Management, Built by the Originator of the Discipline

Intent AI helps consumer brandind profitable category growth at Walmart and put it into action. The work carries through strategy, planning, and execution on the shelf and online, pairing Next Generation Category Management with proprietary AI, shopper insight, and experienced commercial practitioners.

The company is led by Dr. Brian Harris, who originated the concept of Category Management in the late 1980s. The principles he helped establish still shape how Walmart and its suppliers work together to grow categories. Alongside him is a team of retail, CPG, data science, research, and technology leaders whose backgrounds include Kroger, Kraft Heinz, Procter & Gamble, dunnhumby, IBM, and Microsoft.

The work runs on AiRICA, Intent AI's agentic AI growth decision system. AiRICA connects category strategy, planning, and execution in one integrated process. It quantifies growth opportunities at 95% statistical confidence and turns complex category data into a retailer-specific action plan approximately 70% faster.

For one snacks category supplier, Intent AI identified 32% growth in places the existing category analysis had never looked. A senior CPG leader said the recommendations the process produces will make their team Walmart's first call. An industry veteran with 45 years of experience described AiRICA as the first tool he had seen that sat well ahead of current approaches.

For supplier teams with 2026 budget still available in Q4, Intent AI can put those dollars toward a category growth plan before the year closes.

Let us show you how.