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Jack Shannon is the Co-Founder and CEO of Recess, where he helps Walmart suppliers rethink sampling as a scalable, performance-driven channel for driving household penetration and measurable growth.
With more than 15 years of experience building and scaling activation platforms, Jack has led the development of Recess into a community-driven sampling solution designed to connect real-world trial to Walmart outcomes. His work focuses on helping suppliers reach high-intent Walmart households in trusted community environments—outside the store—while maintaining clear lines of sight to brand lift, incremental sales, and unit velocity.
Jack’s approach is rooted in the belief that sustainable growth at Walmart requires more than price and promotion. By integrating experiential trial with omnichannel paths to purchase, he has helped suppliers use sampling to support launches, expand household reach, and strengthen repeat purchase—without adding complexity to store operations.
Through his leadership, Recess has become a platform for suppliers looking to activate with precision, measure what matters, and build long-term momentum at Walmart through authentic, community-based engagement.
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