Jason DeVinney Verified listing

Jason DeVinney is the Business Development Manager for Grocery at Checkpoint Systems, working with grocery retailers and the suppliers behind them on the next phase of RFID adoption. Grocery is the category where RFID gets hardest. It is where Walmart's mandate is heading next, where Checkpoint's fresh-foods RFID work has been advancing since 2021, and where hard-to-tag formats (liquids, foil seals, metalized labels, small containers, caps, shrink bands) collide with the lowest-margin SKUs in the store. Jason's job is to help grocery suppliers and retailers think clearly about that progression and build the RFID infrastructure to meet it.

He brings nearly three decades inside the same problem set to that work. He started at Sensormatic, the company that effectively created retail electronic article surveillance, and spent eleven years at Tyco Integrated Security running national and then global retail accounts, leading cross-functional teams that turned EAS and asset protection technology into merchandising and profitability programs for the largest retailers and CPGs in the world. At Johnson Controls, he served as Senior National Account Manager for Retail and led the development of a SaaS analytics platform built on a big data model that drove measurable ROI for global retail and CPG customers. The arc from EAS to RFID is not a pivot in his career. It is the same supplier and retailer relationships, evolved.

What that combination produces for a Walmart grocery supplier is a partner who has seen the operational reality of retail loss prevention and inventory programs from the retailer side, the supplier side, and the technology side, across North America, Latin America, Europe, and Asia Pacific. Jason has spent his career closer to the merchant and the asset protection scorecard than most technology sellers ever get, which is the perspective grocery suppliers need as they think about what an RFID tag has to do beyond clearing a receiving door.

For a Walmart grocery supplier looking ahead to the mandate's expansion into fresh, perishables, and packaged goods, or a CPG building an RFID strategy that has to work across packaging formats most standard labels were never designed for, Jason is the right call. He brings the institutional memory of the EAS-to-RFID transition, the consultative approach that turns a compliance conversation into a longer one about visibility and shrink, and Checkpoint's full RFID platform behind him.