Jeff Griffin Verified listing

Jeff Griffin helped create the industry Walmart suppliers now spend billions of dollars inside every year. Long before "retail media" was a category, a line item, or a $165 billion global business, Jeff was in Bentonville building the first version of it.

Jeff's retail career started at 14, selling shoes to farmers' wives in the first Belk Department store in Monroe, North Carolina. Procter & Gamble recruited him out of UNC and put him on the ground in Baltimore selling paper goods, which turned into a CPG career that ran through Nestlé Foods, where he moved from sales rep to running roughly a fifth of the country in sales management; Nabisco, where he was pulled from HQ trade marketing into HQ brand marketing by the CEO of LifeSavers because he had seen retail consolidation coming before most brand-side leaders had; and Kellogg's, where he led shopper marketing through the largest retailers in the country. That was the foundation. What came next was the inflection point for the industry.

The founder of PRN called looking for someone who knew Walmart cold and understood the Bentonville culture well enough to be accepted there when that still mattered. Jeff spent three years building a national, ad-supported television network inside every Walmart store, focused entirely on the shopper. It worked. Within five years PRN had signed eight major retailers, and by the time the company sold to Thomson SA for $285 million in cash, it had become the fourth-largest television network in America by viewership. The category Jeff helped invent is now the fastest-growing line on Walmart's P&L and a $165 billion global business. After PRN, Jeff co-founded Shopper Sciences with the CMO of Home Depot as his customer-turned-partner, and spent the next decade being recruited by founders, CEOs, and PE and VC firms into growth-stage retail technology companies whenever they needed someone who knew the top 100 global retailers and their senior executives personally, could translate any technology product to those retailers and translate their requirements back to ownership, and held to a single operating principle he has defended for 25 years: Shopper first. Retailer second. Supplier third. All served equally, but in that order.

At Nfinite, Jeff is applying four decades of active, warm, executive-level relationships at Walmart, Costco, and the top 50 global retailers to the next chapter of retail's evolution: the AI-driven content infrastructure that will determine which products get found, recommended, and chosen as the digital shelf becomes the primary shelf. For Walmart suppliers and sellers trying to understand what Nfinite can do for their business, and for the executives at Bentonville and beyond who are trying to figure out where AI-generated content, digital twins, and spatially aware retail intersect with their roadmaps, Jeff is the right person to call. He has built this industry once before, and he has the relationships and the translator's instincts to help build what comes next.