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A seasoned commercial executive and shopper advocate, Julie knows the key to sustainable profitable growth lies at the intersection of brand, retailer and shopper strategies. She spent 24 years at Procter & Gamble in assignments spanning brand, shopper and sales leadership, served as a merchandising executive in the club channel, and ran a $350M retail services organization before co-founding Shopper1st in 2020.
She brings extensive commercial understanding of the different operating and success models of various retail channels. Her greatest passion is helping clients identify successful shopper strategies to overcome purchase barriers and “nudge” shoppers to increase their preference for client brands over competitive alternatives.
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