Categories
Description
At The Krazy Coupon Lady (KCL), Kelly McKay serves as Head of CPG and Affiliate Sales, where she leads partnerships with brands looking to drive results at Walmart. She helps CPG companies activate Walmart-specific offers through curated content, affiliate integrations, and value-forward storytelling that reaches millions of high-intent shoppers each month.
Kelly’s programs are designed to influence real behavior—boosting traffic, trial, and sales both on Walmart.com and at the shelf. She works closely with each brand to develop tailored campaigns that align to business objectives, whether the goal is to support a product launch, amplify a rollback, or drive seasonal momentum.
Under her leadership, KCL continues to be a trusted partner for CPG brands navigating the Walmart ecosystem. From shoppable links to optimized search content, Kelly ensures KCL campaigns are built for both performance and scale—delivering measurable lift across every part of the retail funnel.
With deep expertise in shopper behavior and a sharp eye for retail strategy, Kelly plays a key role in making KCL a go-to media partner for brands looking to win with Walmart.
Gallery
Add a review