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Lee Kallman is the Chief Commercial Officer at RDSolutions, where he helps retailers and brands navigate today’s fast-moving landscape of pricing, promotions, private label, and shopper value. Since joining the company in 2016, he has played a central role in shaping RD Solutions’ commercial strategy and expanding its partnerships across the retail and CPG industries.
With more than 30 years of marketing experience, Lee brings a practical understanding of how value is created in the marketplace and how data can guide better decisions. His work focuses on helping companies clarify their price perception, optimize their promotional investments, and understand how shifting consumer behavior impacts loyalty and performance at the shelf.
Widely respected for his clear, grounded perspective, Lee represents RD Solutions in industry conversations, webinars, and events, where he translates complex retail dynamics into insight that organizations can act on immediately.
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