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    Matthew Smith Verified listing Verified listing

    President, bBig Communications

    Description

    Matthew Smith is the President of bBIG Communications, the leading media agency helping brands authentically connect with U.S. service members, veterans, and their families.

    Through bBIG’s proprietary ALL CHANNELS ON® approach and exclusive platforms MyMilitarySavings.com and MyMilitaryLifestyle.com, his team engages over 12 million military households every month—building trust, loyalty, and purchase intent.

    bBIG has been recognized as a 2025 Chief Marketer Agency of the Year and a 2024 Horizon Interactive Silver Award winner, with proven success helping suppliers like Nestlé Purina, Procter & Gamble, and Coca-Cola strengthen category growth and household penetration. For Walmart suppliers, Matthew and his team offer a clear pathway to incremental growth by engaging a $1.2 trillion consumer segment that is loyal, influential, and consistently drawn to Walmart for selection and convenience.

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