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Michael Lebhar is the Co-Founder and Chief Executive Officer of SellCord, where he leads the company’s vision and growth as a full-service agency focused exclusively on Walmart. His work centers on building the strategies and operating foundations that enable brands to scale profitably and sustainably within Walmart’s ecosystem.
Under Michael’s leadership, SellCord has become a trusted partner to hundreds of brands navigating Walmart as a core growth channel. He oversees the agency’s approach to marketplace strategy, digital shelf performance, advertising, and operations, with an emphasis on execution quality, long-term visibility, and platform-specific discipline.
Michael brings an operator’s perspective to his role. Prior to founding SellCord, he built and scaled multiple e-commerce brands, gaining firsthand experience with the challenges and constraints brands face as they grow. Those lessons continue to shape SellCord’s client-first approach, particularly around avoiding early missteps that limit scale and profitability.
Michael leads SellCord with a clear focus on helping brands build durable, high-performing Walmart businesses grounded in the realities of how the platform works.
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