Mike McDowell Verified listing

Mike McDowell is Head of Sales for CPG at Hip2Save, where he helps Walmart suppliers turn shopper attention into measurable action by connecting brands with high-intent audiences through trusted, performance-driven content.

With more than two decades of experience across CPG, shopper marketing, and digital commerce media, Mike has built his career around driving growth at the intersection of retail strategy and shopper behavior. He has held senior sales and leadership roles at companies including Sara Lee, MaxPoint, inMarket, The Krazy Coupon Lady, and Tyson Foods, working closely with Walmart-focused brands to increase trial, velocity, and in-store and online conversion.

Throughout his career, Mike has been known for building and scaling high-performing sales organizations that balance commercial discipline with strong, trust-based partnerships. His work consistently focuses on helping brands cut through clutter by meeting shoppers in real-life moments—when they are planning meals, stocking up on essentials, or deciding what to buy next—rather than relying solely on top-of-funnel awareness tactics.

At Hip2Save, Mike brings that operator mindset to go-to-market strategy for CPG brands. He works hands-on with partners to design programs that feel authentic to the Hip2Save audience while delivering clear business outcomes, including product discovery, trial, and repeat purchase. His approach emphasizes speed to market, creative relevance, and practical execution, helping brands stay aligned with fast-moving consumer trends and retail moments.

Mike is also deeply invested in team development and sales culture. He is passionate about mentoring leaders, building organizations rooted in accountability and collaboration, and creating environments where teams win together while delivering consistent value to brand and retail partners.

Known for his deep understanding of the Walmart ecosystem and his ability to translate shopper insight into commercial results, Mike helps CPG brands move beyond impressions to drive real growth where it matters most.