Description
In today’s complex Walmart ecosystem, it's not enough to run campaigns—you need to prove they’re working.
Pathformance helps Walmart suppliers unlock the full potential of their retail media investment by unifying campaign measurement, real-time commerce data, and media activation into a single, integrated platform.
Built for the fast-moving world of CPG and omnichannel retail, Pathformance enables brands to:
- Track real-time sales lift from Walmart Connect and other RMNs
- Gain a competitive edge with commerce data across 86 retailers
- Activate audiences and optimize campaigns using standardized, validated metrics
- Align marketing with pricing, promotions, and digital shelf performance
With more than 400 brands and 29 AdTech partners already onboard, Pathformance is helping marketers eliminate fragmented insights and deliver consistent, ROI-focused results—especially in high-stakes environments like Walmart.
If you're a supplier trying to justify spend, optimize activation, and connect media to sales outcomes, Pathformance delivers the clarity and confidence you need to grow.
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