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Robby Asbery is Director of Business Development at CoreTrex, an agency headquartered in Rogers, Arkansas that works with brands selling on Walmart.com and Amazon. He joined the firm in 2024 and is the first point of contact for brands weighing whether outside support makes sense for their marketplace business and how to evolve to meet customer demands.
He came to the agency side after seven years inside Walmart. From 2021 to 2024 he was a marketing manager for Walmart Luminate, the first-party insights ecosystem built by Walmart Data Ventures and renamed Scintilla in 2025, joining as a founding team member and working through its first years with suppliers. Before that he held communications roles at the Bentonville home office, and he began his Walmart career in People Services in 2016. That path gives him a view of how Walmart presents its first-party data to the supplier community, which is the same data brands are now expected to bring to a growth conversation.
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