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Description
Shopperations is a shopper marketing planning and execution platform built to help Walmart suppliers streamline every stage of the campaign lifecycle—from JBP and co-op planning to activation and post-event analysis.
Developed by CPG insiders, Shopperations replaces scattered spreadsheets with a centralized system that brings structure, speed, and accountability to the often messy world of Walmart marketing.
With tools to plan omnichannel promotions, track budgets, manage coupon redemptions, and collaborate across sales, marketing, finance, and agencies, the platform helps teams:
- Align with Walmart’s promotional and event cadence
- Plan and track Walmart Connect and co-op investments
- Improve financial visibility and audit readiness
- Gather detailed and accurate data to measure ROI of shopper marketing activities
Whether you're supporting everyday value campaigns or major Walmart tentpoles, Shopperations helps supplier teams work smarter, execute faster, and build stronger retail partnerships.
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