Description
Simpli.fi is an advertising technology platform that helps advertisers and agencies plan, activate, and measure highly targeted programmatic media campaigns where local relevance and incrementality matter.
Built for organizations operating across multiple locations, jurisdictions, or local markets, Simpli.fi unites data, automation, and intelligence to enable locally relevant messaging at national scale—while maintaining transparency, control, and performance clarity.
The platform supports omnichannel execution across Connected TV (CTV), display, native, mobile, and social environments, allowing marketers to reach shoppers with precision and measure real-world impact. Granular geographic targeting and clear performance reporting help teams understand what is driving results at the market and audience level.
Simpli.fi is used by multi-location and national brands, independent agencies, and organizations that require accountability and actionable insights from their media investments. The company is backed by Blackstone and GTCR.
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