Description
Susan Bennett-Solomon is Director of Sales at Pathformance, where she helps Walmart suppliers and CPG brands unlock the full potential of their retail media investments. With extensive experience in full-funnel digital marketing and campaign planning, Susan supports clients in tracking real-time sales lift, validating Walmart Connect spend, and connecting media performance to retail execution.
She plays a hands-on role in helping brands navigate the complexities of the Walmart ecosystem—streamlining fragmented data sources and ensuring alignment between media, pricing, promotions, and digital shelf performance. Her ability to translate strategy into execution makes her a key partner for suppliers looking to improve ROI and justify marketing investments with confidence.
Susan’s collaborative approach and commitment to mentorship have also made her an asset in building high-performing teams and long-term client relationships. She continues to champion measurable, practical solutions that help Walmart suppliers move from reporting to results.
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