TJ Palladino Verified listing

TJ Palladino brings something rare to GENESISX. He has not just sold to Walmart and Sam's Club. He has worked inside them, building the very retail media programs that suppliers are now trying to navigate, win, and grow.

TJ spent more than four years at Walmart Connect and Sam's Club Member Access Platform, where he built from the inside what most suppliers only see from the outside. At Walmart Connect he was the first hire on the Client Solutions team for Consumables, hired to stand up the vertical, identify opportunities, and operationalize the offering for advertisers and suppliers. He launched Walmart's Beauty Glow Up Event, created the HSA/FSA program that drove a 133% increase in supplier participation and a 172% increase in Walmart Connect investment versus the prior year, and earned a Bronze Effie for P&G's School of Swagger campaign. When Sam's Club Member Access Platform came calling, he was promoted into a role leading the Omni Experiences team, bridging physical and digital shopping, and identifying new vendor partners to enhance the member experience.

Before Walmart and Sam's Club, TJ spent more than three years at Kraft Heinz leading omnichannel retail marketing across Walmart, Sam's Club, Dollar General, Walgreens, CVS, and 7-Eleven. He managed a four-person team, oversaw retail media investment across multiple networks, and won Dollar General's Supplier Partnership Excellence Award in 2021. Earlier in his career he led Walmart shopper marketing at Saatchi & Saatchi X for Coca-Cola, P&G, Del Monte, and 3M, and spent two years at SundaySky building personalized video at scale for brands including Disney, Home Depot, CVS, and Target.

At GENESISX, TJ leads marketing with a perspective most people in this industry never get. He sat inside Walmart Connect while suppliers were pitching for budget and attention. He knows exactly how those decisions get made, because he was part of making them. For Walmart suppliers and sellers trying to understand how GENESISX fits into their media strategy, TJ is the right person to start that conversation with.