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Wilson Negotiation Group (WNG) is a negotiation consultancy specializing in servicing CPG negotiations. We help companies drive profitability through assessment, strategy, and negotiation development.

Our consultants have managed P&Ls over $1B and have spent years as commercial negotiation consultants to some of the largest companies in the world.

We are practitioners, rather than academics. Because of our extensive experience in retail and CPG industries, we find the variables and unlock the value that may have been previously unconsidered.

We help our clients become confident and successful negotiators. We partner with them in the planning, strategy, tactics, financials, and implementation of their negotiations, delivering the best possible outcomes.

Working with WNG is intended to be transformational. The behavioral shifts that our clients experience have helped them add billions of dollars of value to their organizations.

Regardless of an organization's size or scale, we customize solutions to help its negotiators overcome the barriers to achieving successful deals and creating long-term value through negotiation.

We are passionate about negotiation, with proficiency gained through years of driving cost efficiencies and delivering significant incremental profit across buying, selling, and trading environments. We are also passionate about helping our clients maximize profit through improved negotiation performance.

WNG is uniquely positioned to help your negotiators overcome the barriers to achieving successful deals and create long-term value for your organization.

Wilson Negotiation Group: Where negotiation meets excellence.

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