Mastering Omni-Measurement: Designing Campaigns That Measure Up
Today’s Walmart suppliers are building increasingly complex omni-channel campaigns—but when it’s time to measure results, they’re often left with a tangle of disconnected dashboards, inconsistent metrics, and unclear takeaways.
In this course, you’ll learn how to design campaigns that are measurable by design—so you can generate consistent, actionable insights before the first impression is ever served.
Whether you’re running a co-branded Walmart Connect campaign, launching a new item with store-level support, or trying to align your performance story with Walmart’s Supplier Scorecard—this session will show you how to plan with clarity and measure with confidence.
You’ll Learn:
Why omni-measurement—not omni-channel—is the real challenge
How to align media, geography, and timing for clean, testable results
Tips for selecting tactics and partners that support transparent measurement
How Walmart suppliers can define “what good looks like” ahead of launch
The key components of a modern measurement toolkit—without the tech overwhelm
If you’re tired of retrofitting reports after the fact and want to build campaigns that reflect the performance Walmart expects—this course is for you.
If you’re building campaigns that touch multiple channels, media partners, and Walmart’s unique ecosystem—don’t wait until the end to figure out if they worked. The earlier you build measurement into your planning process, the easier it becomes to connect your media investment to real retail performance.
You don’t have to do it all at once—and you don’t have to do it alone. Start by asking better questions up front, and surround yourself with tools and partners who can help you answer them clearly.
About Susan Bennett-Solomon & Pathformance
Susan Bennett-Solomon is the Director of Sales at Pathformance and a trusted advisor to brands navigating Walmart’s complex retail media landscape. With more than 15 years of experience in the CPG industry, Susan has held senior roles at Mars, Kellogg’s, Quotient Technology, and Undertone—where she led omni-channel marketing and measurement programs tied to Walmart, Sam’s Club, and Dollar General.
Having worked directly with some of the world’s largest suppliers, Susan understands the pressures that come with launching and evaluating campaigns across Walmart’s in-store, online, and retail media environments. She brings a strategic, real-world perspective to building campaigns that are not only creative and targeted—but measurable and aligned with Walmart’s expectations.
Pathformance is a leading provider of digital marketing measurement solutions purpose-built for brands selling through top retailers like Walmart. Their platform helps suppliers move beyond fragmented dashboards and inconsistent KPIs by designing campaigns that are measurable by design. From aligning tactics across Walmart Connect to tracking performance against supplier scorecards, Pathformance makes it possible to validate investment and optimize results across every activation.
Through her work at Pathformance, Susan helps Walmart suppliers plan smarter, execute with confidence, and measure what truly matters—so they can tell a clear, consistent performance story that drives growth.
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