Via CNBC | October 1, 2026
A Wall Street Journal report that brand licensing company Authentic Brands Group is interested in acquiring Mattel sent the toymaker’s shares up nearly 20% on Thursday, CNBC reports. For suppliers who compete or partner with Mattel, a possible sale arriving alongside a CEO transition is worth watching. CNBC’s own source weighs in on how far talks have gone.
Why it matters: Toy and licensed-product suppliers selling through Walmart should read this before their next conversations about assortment or licensing deals. Mattel gets a new chairman on Oct. 2 and a new CEO by Nov. 2, and a potential buyer adds another variable.