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Navigating Omnichannel as a Challenger Brand

Join Ryan King, Founder & CEO of BlueRyse, as he introduces some of Walmart.com’s top 1P and 3P sellers, as well as some of the experts working behind the scenes to help sellers of any size succeed.

Join Ryan and his guests, Christopher and Jennifer Jane of Proper Good, for a conversation about navigating direct-to-consumer and omnichannel as a brand.

About Proper Good
90-second Meals made with delicious simple ingredients… options for breakfast, lunch & dinner!

From curries, soups, chilis, hot oatmeal, overnight oats & more…

We ship Proper Good meals direct to your door or find them nationally in Walmart.

Enjoy Keto/Low-Carb, Plant-Based/Vegan, Gluten-Free, Low-Sodium & Dairy-Free Options!

Learn more by visiting eatpropergood.com or by following them on social media at @eatpropergood.

About Ryan King
Ryan is the CEO of BlueRyse, an Austin-based eCommerce agency for brands looking to succeed on Walmart.com.

He is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries.

Winning With Walmart

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Articles are developed by staff editors, contributing experts, and trusted partners.

Some are researched and drafted with the assistance of AI tools and are reviewed, fact-checked, and edited by Winning With Walmart editors before publication.

Editorial judgment, sourcing decisions, and final approval rest with the publication's human editors in every case.

We are committed to accuracy and fairness. If you believe this article contains an error, we welcome your feedback.

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