Partner With Us
- Be the Name They Already Know
AI is already reshaping how Walmart suppliers and sellers find and evaluate the providers who serve them. If your expertise mainly lives on your own site, in decks, or in marketing content, it is getting easier for both people and AI to pass you by, even when you are exactly who they need.
Most of us prefer doing business with people we know, like, and trust. For a service or solution provider, that rarely comes from a quick burst of attention. It comes from showing up consistently, in the conversations that matter, with the audience you want, until people get to know how you think and how you work.
That is what partnering with us is built to do. Our partners stay visible through a steady mix of articles, LinkedIn posts, videos, and events, all hosted and produced by us, so your team can focus on the message and not the logistics. And when a supplier or seller is ready for help, Ask Our Experts! makes it easy for them to raise their hand and find you.
Over time, the right people don’t just recognize your company. They understand your team, your perspective, and how you approach problems. If you want to build that kind of familiarity with the right audience, this is where it starts.
- Get the Whole Town Talking
With more than 100,000 email subscribers and 30,000 LinkedIn followers, our conversations, courses, events, and campaigns reach leaders at every level from many of the most successful suppliers, sellers, and solution providers.
- People don't as easily form emotional connections with products, services, or companies.
We connect with people. And we’d all prefer doing business with people we know, like, trust, and respect.
That is why so much marketing content falls flat. There is no one behind it. Everything we do is built to put the people behind your work in front of the community, in writing, on screen, and in person, so the right relationships have somewhere to start.
There’s Power in Curation
Most of the industry’s top providers spend heavily on content, from blog posts to webinars, to introduce their teams and establish their authority. The hard part is that building an audience from scratch takes real time and money. By curating that content alongside many of the best in the business, we create room for unexpected collisions, the moments where our 130,000+ subscribers and followers find the people and products they did not realize they were looking for.
Third-Party Validation Is Far More Credible Than Self-Promotion
If someone introduced themselves to you as a brilliant businessperson, you would probably be skeptical, maybe even put off. The same is true for companies. Telling people you are good at something rarely lands. Being shown to the right audience, on a platform they already trust, does. That is the difference between promoting yourself and being introduced, and it is the difference this platform is built to make.
- Our partners stay visible across the Winning With Walmart platform through a steady mix of content and programming: articles, LinkedIn posts, videos, and events. What changes as you move up is how closely your name is tied to ours, how much we produce with your team, and how many companies share the space with you.
- One Series. One Presenting Sponsor. Your Name on Every Episode.
A series is a run of episodes built around a single audience and the problems that audience keeps running into. Sellers on Walmart.com. Execution at the shelf. The fight for the last three feet. You present one, and your name is read at the open and the close of every episode, and your logo travels with the series everywhere we promote it.
It is your series, so your people can host it. Put one of your experts in the chair and they run the conversation, ask the questions, and sit across from the guests your audience wants to hear from.
Every series carries a monthly episode and a monthly newsletter built around the same audience, with the episode leading and the articles, videos, and events that matter to those teams gathered around it. Twelve episodes and twelve sends a year, presented by you.
We produce it and put the platform behind every release through the newsletter, LinkedIn, YouTube, and paid traffic. Your team focuses on the message and not the logistics.
- Open to Any Solution Provider Serving This Community. Cancel Anytime.
A Strong Presence on the Platform
- Prioritized placement of your listing(s)
- Unlimited listing updates
- Access to listing analytics (views, clicks, engagement)
- Real-time notifications when suppliers or sellers reach out through your listing form(s)
- Included in the referral pathways Ask Our Experts! draws from
Content + Visibility That Builds Trust
- A LinkedIn post welcoming you as a new partner
- Ongoing promotion through our newsletters, LinkedIn posts, and paid traffic campaigns
- Amplification of your LinkedIn content (likes, comments, shares, and reposts when relevant)
Event Access + Visibility
- Recognition as an event sponsor before, during, and after the event
- A shoutout in our “In Case You Missed It” event recap to all of our subscribers, making it easy for them to contact your team for more information
Solution Spotlight production, contributed articles, guest appearances, and opportunities to present in our programming are available to Partners as add-ons.
- Video-Based Exposure, Where People Connect
A Solution Spotlight is a recorded conversation with your team about the problem you solve and how you approach it. We produce and host it, feature it in your listing and on our YouTube channel, and promote it with a dedicated email to our full list and a dedicated LinkedIn post. Production costs are included.
One conversation, and the recording keeps working long after the promotion runs. When something material changes in your organization, we can refresh it.
Available to anyone holding a listing, and included for Powered By and Presented By partners.
- Get Listed
Our directories are where suppliers and sellers look when they are ready to raise their hand. A verified listing puts you there, with a profile you control and an inquiry form that reaches you directly.
Expert Listings are for the individuals who know this business, with category placement and unlimited updates.
Solution Provider Listings are for the companies serving this community, with placement across every category you work in.
A listing puts you in the directory. Partnership keeps you in the conversation.
- Partnership is one path. Here are the others, including a few that are open to you whether or not you ever pay us anything.
Buzz for Brands
Bentonville is a small town with an unusually high concentration of the people who live and breathe the Walmart business. Being known here is not like being known anywhere else. We can put your product in people’s hands, your name on something they keep, your story in front of the people who matter, and your brand where the community already gathers.
Hands-On Help
Consultants and chiropractors have a way of building “treatment plans” designed to keep you coming back forever. That is not a plan. It is a subscription. We work alongside teams that need practical guidance from people who know the neighborhood and how things get done. The goal is not a long engagement. It is keeping things moving in the right direction.
Teach Courses
Our courses are taught by people with real depth in a narrow subject, and instructors are selected on expertise alone. Attendees pay because they know no one in the room is selling to them, which is also why a teaching slot is never part of a partnership. If you have spent years on a problem this community keeps running into, we want to hear from you.
Publish Articles
Bring us a point of view and we will help you sharpen it, then put it in front of an audience that has already decided to pay attention. Contributed work is clearly labeled as such, and it sits alongside our own reporting rather than inside it, because our editorial judgment is not something we rent out.
Get Recommended
When a supplier or seller asks Ask Our Experts! for help, it points them toward the people and companies who can solve the problem, drawing on the listings across this platform. Recommendations are never weighted by what a company pays us. The way to show up more often is to be listed, be specific about what you do, and keep your profile current.
- Thirty minutes, no deck. Tell us who you are trying to reach and we will tell you honestly whether this platform gets you there, and what it costs.