Category: Conversations
Everyone in that room had prompted an AI. Almost nobody had changed the process the prompt sits inside. That gap is the whole AI content conversation right now.
Growing the category is only half the job. The other half is finding out whether the plan you sold in ever made it onto the shelf.
There have never been more ways to grow on Walmart.com, and no supplier team has the budget or the hours for all of them. The hard part stopped being how to grow. The hard part is choosing.
Jeff Griffin, VP of Strategic Accounts at Nfinite, shares why the product images a supplier uploaded two years ago may already be failing today's requirements at three different retailers, and why nobody is going to call and tell them.
Stephanie Richter, CEO and Co-Founder of Adspert, shares why almost every advertiser on Walmart Connect is quietly paying more per click than they need to, and what changes when the mathematics of a trading floor starts setting the bids.
The productivity loop still looks clean on a slide: operate for less, buy for less, sell for less, grow. The problem is that Walmart built a second engine while suppliers were optimizing for the first one.
Todd Bradley, Partner at The Partnering Group, breaks down why smart, well-prepared supplier teams keep losing rooms they should win, and why the gap is almost never the data.
New item launches are the ante for CPG growth, but most fail. Tom McDonald, VP Team Leader for Walmart and Sam's at Bayer Consumer Health, explains what separates the winners.
Every supplier is being asked the same question right now, in line reviews and JBPs and hallway check-ins: where is the new growth coming from?
Category management was built to be commercially strategic. More than 35 years later, the 8-step framework is still widely used - and yet something has shifted.
Join David Feinleib, Founder and CEO of It'sRapid, as he shares why the content bottleneck has become the growth bottleneck for Walmart suppliers, and what it looks like when a production model finally catches up to what the digital shelf demands.