Revolutionizing Retail Insights: Rick West on Tech, Data, and the Future of CPG
Rick West, co-founder and chairman of Field Agent, offers a glimpse into how technology and innovation are transforming the way brands and retailers gather and act on data.
Rick Shares:
– His journey from Procter & Gamble to entrepreneurship and the founding of Field Agent
– The revolutionary power of using real-time shopper insights and longitudinal data to inform retail decisions
– How Field Agent democratizes access to market intelligence through its scalable, tech-driven solutions
– The evolving landscape of retail and CPG, including the rise of niche brands, shifts in supply chain strategies, and the critical role of AI and packaging innovation
– His vision for the future of retail, emphasizing the importance of agility, data-driven insights, and responding to global manufacturing shifts
Whether you’re a supplier, retailer, or innovator, this discussion offers valuable lessons on leveraging technology to stay ahead of the curve and compete in an increasingly dynamic marketplace.
About Rick West
Rick West is an experienced CEO and co-founder of multiple start-ups with emphasis in technology, innovation and CPG. As a leader in the Retail Industry for seventeen years in the United States, Hong Kong and Thailand he has been an Entrepreneur for over sixteen years in the U.S. and currently serves as a speaker and mentor within the business community and research industry.
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