Solution Spotlight: Featuring bBIG Communications

Military families represent one of the most influential consumer segments in the U.S.—with over $1.2 trillion in buying power, higher-than-average brand loyalty, and a community that spans 1 in 10 Americans.

In this Solution Spotlight, Chris Bodmann, Head of Growth Strategy at bBIG Communications, shares how his team helps brands authentically connect with service members, veterans, and their families.

Through their exclusive platforms, MyMilitarySavings.com and MyMilitaryLifestyle.com, and their proprietary ALL CHANNELS ON® approach, bBIG delivers fully integrated campaigns across digital, social, email, influencer, in-store, and experiential touchpoints. These programs engage millions of military consumers every month—driving measurable awareness, engagement, and purchase intent.

Trusted by leading brands like Nestlé Purina, Procter & Gamble, Coca-Cola, Red Bull, New Balance, Nabisco, and Kraft Heinz, bBIG has become the go-to partner for companies looking to authentically engage this unique and influential community. Recognized as a 2025 Chief Marketer Agency of the Year and winner of a 2024 Horizon Interactive Silver Award, the agency combines scale, creativity, and measurable ROI to help brands thrive in the military channel.

Learn more at: https://bbigcommunications.com/

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