Wednesday, October 7 · 8am – 4pm CT

Winning With Walmart 2026 Supplier Forum & Innovation Crawl

A full day with the challenger brands taking share, the teams Walmart calls its best, and the technology built for winning at the shelf.

Why the store matters

The shelf is where supplier decisions become visible.

A forecast, a planogram, a replenishment decision, or a store activation only matters if it works in the aisle.

This forum brings supplier teams, challenger brands, and solution providers together to discuss what helps teams see the shelf more clearly and respond faster.

The conversations

Five moderated discussions.

Each conversation includes time for questions and input from the room.

01 · GROWTH

Playing Big: Challenger Brands Taking Share

How brands earn the modular, stretch a lean team, and turn a placement into a foothold, whether they sell to Walmart as a supplier or on Marketplace.

02 · TEAMS

Supplier of the Year: Inside Recognized Teams

Leaders discuss recruiting, developing people, and maintaining performance through line reviews, JBPs, OTIF, and modular work.

03 · VISIBILITY

Knowing What's Where: Shelf Visibility

RFID, computer vision, and on-shelf availability tools that help teams identify shelf gaps and respond faster.

04 · DECISIONS

When the Data Decides: Automation at Scale

How teams use Scintilla, Supplier One, Retail Link, scorecards, alerts, and deductions queues to surface exceptions that matter.

05 · ACTIVATION

Winning the Last Three Feet: Media & Activation

Digital screens, Walmart Radio, demos, sampling, displays, signage, and measurement at the physical shelf.

No decks. No sales pitches. The format is moderated conversation and open discussion.

The Innovation Crawl

A curated exhibitor hall for the in-store challenge.

Explore the teams building solutions for the work inside the store. The floor is designed for hands-on discovery and conversation rather than presentations.

Show, don't sell.

Shelf Visibility & In-Store Intelligence

Item-level RFID and tagging. Computer vision and image recognition for shelf state. On-shelf availability and phantom-inventory detection. Electronic shelf labels and the digital shelf edge. Retail execution and store-walk audit apps. Hardware integrators and deployment partners. Real-time location and sensor systems.

Category Management, Assortment & Space

Planogram and space optimization. Assortment and item rationalization. Modular integrity and planogram compliance. Store clustering and localization. Shelf-edge and macro-space planning. Shopper and category insights feeding all of it.

Supply Chain, Logistics & Replenishment

Supply chain visibility and control-tower platforms. Replenishment and store-level allocation. OTIF management, scorecard monitoring, and defect tracking. Inbound logistics, Prepaid Consolidation, drayage, and importer-of-record services. EDI, order management, and integration. 3PL, warehousing, and transportation.

Forecasting, Demand & Inventory Accuracy

Demand forecasting and AI-driven planning. Inventory accuracy and perpetual-inventory tooling. Safety-stock and service-level optimization. New-item and seasonal forecasting. Scintilla, Supplier One, and Retail Link analytics built for replenishment teams.

In-Store Retail Media & Shopper Activation

The in-store slice of Walmart Connect, including digital screens, Walmart Radio audio, and experiential formats like demos and sampling. Shopper and trade marketing. Displays, signage, fixtures, and retail-ready POP. Measurement partners quantifying lift at the physical shelf.

Packaging, Item Setup & Compliance

Retail-ready and display-ready packaging. Item setup, data quality, and content syndication through GDSN and Item 360. GS1, barcoding, and labeling. Sustainability and packaging-scorecard compliance. Quality, safety, and regulatory testing.

Trade, Deductions & Financial Recovery

Deductions and chargeback management and recovery. Trade promotion management and trade-spend optimization. Post-audit and claims recovery. OTIF fine and supply-chain-defect penalty management. Cash application and dispute automation.

Financing & Growth Capital

Inventory and purchase-order financing. Working capital and revenue-based financing. Factoring and receivables financing. Trade and supply chain finance. Capital for retail media and in-store activation spend.

Full-Service Agencies & Managed Services

End-to-end Walmart account management. Broker and sales-agency representation. Retail Link and replenishment managed services. Joint business planning and line-review support. Fractional and outsourced Walmart team support.

AI & Creative Production

AI creative and content production. Product photography, video, and on-shelf-ready creative. Packaging and label design. Retail-ready creative for displays and signage. AI applied to operations, deductions, and analytics.

Data, Analytics & AI for In-Store Ops

Scintilla and Retail Link dashboards, alerting, and scorecards. Sales and operations analytics platforms. Exception detection and root-cause tooling. Scorecard and compliance monitoring. Benchmarking and competitive shelf analytics.

What to expect

Built around the day, not a stage.

The conversationsFive moderated discussions with questions from the room.

Lunch with the panelsTime to go deeper with the day's presenters.

The Innovation CrawlHands-on demonstrations from participating teams.

Meaningful networkingDedicated time with speakers, exhibitors, and peers.

After partiesPartner-hosted conversations around Bentonville.

Day at a glance

October 7 · 8 AM–4 PM

All daySupplier Forum

Across the dayFive conversations

MiddayLunch with panels

All dayInnovation Crawl

AfterwardPartner after parties

Who's speaking

Meet the voices behind the conversation.

Steve Blair

Founder, Culture Collaborative

Mike Graen

Principal · Collaboration LLC

Vic Miles

Americas Region Business Leader · Microsoft

Julie Walker

Founding Partner & CEO · Shopper 1st

Charles Greathouse

Founder · Greathouse Retail

Mike Whittington

President · Match Point Recruiting

Interested in reaching this audience?

Introduce your team and capabilities to a community of Walmart suppliers and sellers.

Your Seat Is Free

Register for the 2026 Supplier Forum & Innovation Crawl.

Email us at: Co*****@****************rt.com

Winning With Walmart is an independent platform and is not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.