Transforming Retail Loss: Brand Elverston on Innovation, Tech, & Asset Protection
Brand Elverston delves into the evolving challenges and groundbreaking solutions shaping the retail industry. Drawing from his extensive career at Walmart and his current role as a trusted advisor, he offers valuable perspectives on the present and future of retail.
Brand Discusses:
– The shift from traditional loss prevention to a broader view of total retail loss
– The critical role of innovation and technology in addressing asset protection
– Examples of groundbreaking solutions, like point-of-sale activation and AI-based theft detection
– Why collaboration between retailers and suppliers is essential in mitigating risks
– His vision for the future of retail, including advancements in inventory traceability and smarter loss-prevention strategies
This conversation offers a unique perspective on how Walmart’s past innovations have shaped its present success and how embracing forward-thinking strategies can secure its future. If you’re a retailer, supplier, or industry observer, Brand’s insights are essential for navigating the evolving retail landscape.
About Brand L. Elverston
With a remarkable 25-year journey in the retail asset protection/risk mitigation realm, Brand Elverston brings a wealth of experience. Formerly with Walmart’s Loss Prevention division after a distinguished military career, Brand is on a mission to impact the industry positively. His passion lies in leveraging emerging technologies for innovative risk mitigation aligned with evolving retail pursuits.
Winning With Walmart
Winning With Walmart is an independent platform for suppliers, sellers, solution providers, and industry experts.
Articles are developed by staff editors, contributing experts, and trusted partners.
Some are researched and drafted with the assistance of AI tools and are reviewed, fact-checked, and edited by Winning With Walmart editors before publication.
Editorial judgment, sourcing decisions, and final approval rest with the publication's human editors in every case.
We are committed to accuracy and fairness. If you believe this article contains an error, we welcome your feedback.
