Using Walmart.com to Drive In-Store Sales: How Digital Performance Influences Physical Retail

For Walmart suppliers, Walmart.com is no longer just an eCommerce channel — it is a strategic growth engine that increasingly shapes what shoppers buy in-store.

This live, interactive webinar is an interview-driven conversation with Jason Magee, Chief Revenue Officer of SellCord. Designed as a working discussion rather than a presentation, the session invites attendees to bring questions, share what they are seeing in their Walmart business, and learn alongside peers navigating similar challenges in real time.

The conversation will explore how strong Walmart.com performance influences physical store outcomes by increasing discoverability, strengthening shopper confidence, and driving purchase intent before a shopper ever reaches the aisle. We’ll discuss how digital shelf execution, retail media investment, promotions, and social proof work together to create a halo effect — boosting online conversion while driving incremental in-store velocity.

We’ll also examine how Walmart Growth Architecture — how a brand structures its business across first party, third party, hybrid, and in-store pathways — shapes margin, control, operational complexity, and scalability. These are foundational decisions that are often made incorrectly and become difficult to reverse once growth begins. Whether you are launching on Walmart or scaling an established presence, this session is built to help you pressure-test your strategy, align execution to measurable outcomes, and ensure your Walmart investments translate into profitable, sustainable growth.

You’ll Learn

• Why Walmart.com performance increasingly determines in-store velocity and long-term brand growth
• How early decisions around 1P, 3P, hybrid, and in-store pathways impact margin, control, and scalability
• What Walmart digital shelf excellence actually means, and why it is increasingly tied to omnichannel outcomes
• How to improve discoverability and conversion through Walmart-specific content, attributes, and shopper trust signals
• How to drive more efficient growth through Walmart Connect and unified advertising across Search, DSS, DSP, SEM, and influencer channels
• How to connect media investment to revenue accountability and measurable performance outcomes
• How promotions, ratings, and social proof create a halo effect that influences both online conversion and in-store demand
• Common post-launch mistakes that stall momentum, and how to prevent execution breakdowns as you scale
• How to pressure-test your Walmart growth strategy live with expert insight and peer discussion

About Jason Magee and SellCord
Jason Magee is Chief Revenue Officer of SellCord, where he leads revenue growth, strategic partnerships, and go-to-market execution across Walmart’s evolving ecosystem.

Jason brings more than a decade of experience scaling e-commerce and SaaS organizations. Before joining SellCord, he held senior leadership roles at Teikametrics, where he built the agency partner program from the ground up, expanded it internationally, and served as the commercial lead for Teikametrics’ strategic partnership with Walmart — a role that put him at the center of how brands, agencies, and Walmart’s marketplace infrastructure connect. His work has consistently focused on building revenue systems that translate marketplace strategy into measurable, accountable outcomes.

SellCord is a full-service agency dedicated exclusively to helping brands grow within Walmart’s ecosystem. As a Walmart-approved partner agency and Walmart Connect Premium Partner, SellCord supports brands at every stage of their Walmart journey — from marketplace onboarding and compliance to digital shelf strategy, retail media execution, and long-term profitable scale. The company specializes in Walmart Growth Architecture, helping brands structure and evolve their business across first party, third party, hybrid, and in-store pathways as they expand toward true omnichannel growth.

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