Walmart Just Changed What Suppliers See When They Open Scintilla

Walmart Data Ventures introduced Scintilla Boards on July 22, a set of four persistent dashboard views that bring the platform’s most-watched metrics into single screens: Business Overview, End-to-End Inventory, Tender Analysis, and Digital Landscapes. The company describes Boards as the center of Scintilla’s shift toward one connected experience, built to give subscribers an ongoing read on the health of their Walmart business without assembling it report by report.

The consolidation is specific. Business Overview spans five tabs covering Snapshot, Sales, Inventory, Digital, and Shopper, and now folds item-level sales performance and site behavior into one picture of how customers find and buy a brand online. End-to-End Inventory collapses seven Report Builder reports onto one screen covering inventory health across the Walmart network, including omni sales, net receipts, store replenishment in-stock rates, and weeks of supply. Tender Analysis pulls the tender insights that lived in Report Builder into one dashboard, tracking how customer payment behavior shifts across cash, credit, debit, and government tenders, including state-level views. Digital Landscapes carries its existing conversion and traffic insights into the new format.

Boards sit on top of the modules subscribers already use. Report Builder, Customer Perception, and Shopper Behavior all remain in place, and Walmart positions Boards as the connected layer above them rather than a replacement. Alongside the launch, Data Ventures added Saved Product Filters, which let users define a product set once, built on Walmart hierarchy, UPCs, attributes, or brands, and reapply it across the Boards that support them instead of rebuilding it every session.

The quieter piece of the announcement is Marty for Scintilla, an AI assistant now available throughout the platform. Marty answers questions from the Scintilla Knowledge Base and Data Dictionary, so a user can ask how a metric is defined or how it maps to legacy DSS terminology without leaving the workflow. Marty itself predates this launch. Walmart introduced Marty in July 2025 as its partner-facing super agent for suppliers, advertisers, and sellers, one of four in a companywide agentic AI framework, with plans to keep adding specialized subagents over the following year. The first supplier-facing surface was Walmart Connect, where an advertising assistant rolled out in beta for Sponsored Search campaigns that Walmart Connect said would help power the broader Marty agent. Scintilla is the latest, and it fits the “intelligent data companion” Walmart previewed for the platform at its Inspire event last October. Teams that first met Marty as an ads tool are now meeting the same agent inside their insights platform, which is Walmart’s stated subagent strategy playing out on schedule.

This is a 1P development. Scintilla serves suppliers selling to Walmart and the merchants who work with them, and nothing in the announcement changes the toolset for Marketplace sellers. For supplier teams, the framing that matters is collaborative: Walmart says Boards help teams work with Walmart using “a shared, data-driven understanding of your business performance.” The implication for teams heading into line reviews and joint business planning is that the view a supplier brings to the table and the view across it are converging, and Boards are likely to become common reference points in those conversations.

The Boards launch is also the second major Scintilla expansion of 2026. In February, Walmart Data Ventures launched Scintilla In-Store, which puts real-time store-level data and tasks in front of supplier field representatives. Five months later, the desk side of the ecosystem gets the same treatment. The reporting layer suppliers use to read their Walmart business is consolidating at both ends, on the field rep’s phone and on the account team’s morning screen.

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