Walmart Opens Vietnam-to-U.S. Freight Lane for WFS Sellers: What It Means for You

What changed

Walmart’s Cross Border program now supports full-container ocean bookings from Ho Chi Minh City and Hai Phong to U.S. WFS facilities. These are the first origin ports outside China in the program.

Cross Border is Walmart’s in-house import option that moves your inventory from select Asian origin ports to WFS, with enrollment, quoting, booking, and tracking inside Seller Center. Walmart’s program documentation also notes Cross Border supports both FCL and, from some origins, LCL. Vietnam’s initial rollout is being offered as full-container bookings.

Why Vietnam, why now

Many brands have diversified beyond China in response to evolving U.S. trade policy and higher tariff exposure in select categories. Vietnam has benefited as a “China-plus-one” hub.

Recent retail and apparel hard-goods examples underscore the shift. Boot Barn has reduced China share for its exclusive brands and is leaning more into countries like Vietnam, Cambodia, and India to manage tariff risk.

Who can use it and how it works

If you’re already approved for Walmart Fulfillment Services, you can request Cross Border access in Seller Center and book shipments through Walmart’s interface. The program provides port-to-door ocean transportation to WFS, optional customs support via Walmart’s designated broker, and standardized container options.

Key notes for Vietnam bookings

• Mode: Full-container load from Ho Chi Minh City (HCM) and Hai Phong at launch.
• Destination: U.S. WFS facilities only. Build lead times to your intended FC.
• Operational details: Walmart maintains guides and Academy content for Cross Border, including process overviews and requirements.

Fee relief you can stack in Q4

Walmart is waiving peak-season storage surcharges for WFS from October 1 through December 31, 2025, allowing sellers to stage deeper levels of inventory without the usual Q4 add-on. Normally, peak months add $1.50 per cubic foot per month for items stored more than 30 days on top of regular storage.

If you fulfill orders for other channels from Walmart’s network, the Multichannel Solutions program is offering a 30% discount for new users through October 1, 2025. This applies to non-Walmart orders you fulfill from WFS (Amazon, Shein, Temu, your DTC site, and more).

How it stacks up against Amazon Global Logistics

Amazon Global Logistics offers door-to-door ocean and air from China into Amazon FCs in the U.S., U.K., and EU, with FCL and LCL options. Walmart’s Cross Border now mirrors part of that play by adding Vietnam origins into its own integrated network. For Walmart-first brands, keeping inventory within WFS while tapping Multichannel Solutions for non-Walmart orders can simplify ops and reduce handoffs.

What this means for Walmart suppliers and marketplace sellers

• Shorter, simpler path from Vietnamese factories to WFS. You can book FCL directly to WFS without a separate forwarder and multi-party handoffs.
• Holiday positioning. Use the Q4 storage-surcharge waiver to forward-stage bestsellers you’re moving to Vietnam, then draw down steadily through peak.
• Omnichannel leverage. If you already sell beyond Walmart.com, the Multichannel Solutions discount reduces fulfillment costs across other channels through Oct. 1.
• Tariff risk management. For categories exposed to Section 301 hikes, shifting SKUs to Vietnam can help diversify your landed-cost profile, though you should still monitor policy changes.

A quick readiness checklist for Vietnam inbound

1. Confirm eligibility in Seller Center for Cross Border and WFS. Review carton, pallet, and label standards to avoid receiving delays.
2. Pick the right SKUs for FCL. Consolidate by item family to minimize split processing at receipt.
3. Validate factory compliance and docs. Align on commercial invoices, packing lists, HTS codes, and product testing well before cargo-ready date.
4. Model landed cost and cash flow. Include ocean, customs, drayage, and storage. Layer in the Q4 storage-surcharge waiver and the MCS discount, if relevant.
5. Plan lead times by FC. Use Walmart’s cutoff guidance and build buffers for Vietnam lanes during their early ramp.
6. Set safety stock for peak. Leverage the waiver window to stage one extra turn for top sellers, then monitor sell-through daily.

Final Thoughts

For sellers already building a “China-plus-one” supply chain, Walmart’s new Vietnam connections are timely. You get a cleaner handoff into WFS, fee relief that rewards early staging, and a multichannel discount that can trim costs outside Walmart.com. The operators who move first will stress-test their Vietnam flows in the next few weeks, lock in predictable lead times, and hit October with inventory where it needs to be.

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