Walmart Took Walmart+ Out Of The U.S. For The First Time. The Fee Didn’t Move.

Walmart has taken Walmart+, the paid membership program it launched in the United States in September 2020, outside the country for the first time. As of June 4, Walmart Canada is offering the program to Canadian shoppers for $8.97 per month or $89 per year in Canadian dollars, according to the company’s announcement. It replaces Delivery Pass, the subscription Walmart Canada introduced in 2023, and existing Delivery Pass members are converting to Walmart+ automatically.

The Canadian program carries the benefits that define Walmart+ in the U.S.: unlimited same-day delivery from store on orders of $35 or more, free shipping with no order minimum from Walmart.ca, and discounted Express Delivery in two hours or less. It also embeds a subscription to Crave, the Bell Media streaming service, at no extra cost. The annual price holds at the $89 Walmart Canada set when it launched Delivery Pass, a next-day delivery subscription, in 2023.

Membership is less a fee business for Walmart than the mechanism that pulls shoppers into more frequent online ordering, which feeds the e-commerce volume and first-party data behind Walmart Connect. The scale is visible in the company’s own reporting: in its first quarter of fiscal 2027, Walmart said global membership fee revenue, which spans both Walmart+ and Sam’s Club, rose 17.4%, while global e-commerce reached 23% of total net sales and grew 26% year over year. Exporting the program reads as a signal about which part of that model Walmart is most committed to extending.

The most direct stake belongs to suppliers and sellers already on Walmart.ca. Walmart Canada launched a third-party Marketplace on Walmart.ca in 2017, and Chain Store Age reported that it added Walmart Fulfillment Services in the country at the end of 2024, so both first-party suppliers and third-party Marketplace sellers have something riding on how much repeat ordering the site captures. A membership base that orders more often, and across both grocery and general merchandise, raises the value of being in the online assortment and of meeting the delivery speeds the program now promises. Walmart also operates Walmart Connect in Canada, so a membership base that shops Walmart.ca more frequently deepens the first-party shopping data that its retail-media network sells against. The split matters: for 1P suppliers, the effect surfaces in replenishment and in online share of their Walmart Canada business; for 3P sellers, it surfaces in Buy Box competitiveness and in the case for WFS Canada to hit the faster delivery windows members expect.

For the much larger U.S. supplier base, the launch changes nothing operationally this quarter, and its value is directional. What is new is the Walmart+ name and the U.S.-style bundle, not paid membership itself: Canada already ran Delivery Pass, and Walmart has offered a paid free-shipping subscription in Mexico under the Walmart Pass name. Importing the brand and its benefits reads, for suppliers weighing omnichannel and Walmart Connect investment, as Walmart standardizing its international membership on the model it built at home rather than improvising market by market.

Whether the Walmart+ name keeps spreading from here is the open question. Walmart Canada has indicated more is coming for the program, and in its fiscal 2026 results Walmart credited membership fee revenue with helping drive operating-income growth while describing advertising and membership income as increasingly diversifying its profit beyond core retail. The Crave deal is the clearest tell: in the U.S., Walmart+ bundles a choice of Paramount+ or Peacock, and Canada now gets the same media-in-membership design under a local banner.

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