What Bank of America’s Hobby Spending Data Means for Your Category Plan
Via CNBC | September 27, 2026
CNBC digs into new Bank of America card data showing how shoppers are responding as the cost of hobbies climbs, from arts and crafts to hiking, camping, and scuba gear, with input from an economics professor and a Morningstar analyst. For suppliers and Marketplace sellers in these categories, it is timely input for assortment and promotion plans.
Why it matters: If you sell crafts, sporting goods, outdoor gear, or video games through Walmart, this is a useful data point to bring into category reviews and holiday planning conversations with your buyer. It pairs bank card data with federal sales and price figures in one read.
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